There are many several methods used by advertisers to grab the attention of viewers. Some use humor to draw viewers’ attention, but there are other kinds of advertisements that go to extremes to present something different. While some might find them somewhat perverse yet creatively brilliant, others might cringe and be disgusted or disapproving of their content or style. These print advertisements challenge the boundaries of what is socially and morally acceptable with the use of dark humor and shock tactics.

They often use gore, vulgarity, sex, violence, and sometimes religion to promote their products or bring across the organization’s message. These adverts either challenge social, political or moral propriety. That is why some of these advertisements are banned in certain countries. Although the use of such adverts can be effective, it is not for the faint of heart or small of mind. Not everyone can appreciate the beauty in such clever and deliberate ugliness.